Social Media Coordinator
CGI Digital & NEXT! Ad Agency
March 2022 - Present
I was promoted to the Social Media Coordinator position in the spring of 2022.
I manage a book of 80+ clients, serving as their main point of contact for social media. I develop and launch paid social media campaigns that align with each client's business goals, create a marketing strategy including their target audience and ad objectives, and analyze and deliver social media reports.
Digital Communications Coordinator
Dresden Public Relations
May 2021 - October 2021
I joined Dresden Public Relations following my spring
internship with the company.
I mainly focused on re-designing websites, creating social media content calendars, and conducting client
and industry research to meet
client needs.
Social Media Coordinator Intern
Dresden Public Relations
February 2021 - May 2021
While interning as the Social Media Coordinator, I collaborated on client projects including updating websites, newsletters, and social media platforms to meet client needs. Additionally, I communicated with clients via email and in meetings to build mutually beneficial relationships.
Director of Finance & Co-Account Executive
The PRIMA Group
November 2018 - May 2021
The PRIMA Group is a student-run public relations agency at St. John Fisher College. As a student at the college, I was actively involved with this group serving as the Director of Finance, holding two co-account executive positions, and being a team member of two additional client teams.
Phonathon Supervisor
St. John Fisher College
January 2019 - May 2020
As the Phonathon Supervisor, I was
in charge of overseeing student callers, keeping track of alumni donations, and monitoring the Annual Fund. I worked closely with the Office
of Institutional Advancement
to strategically plan ways
to increase donations.
Social Media Specialist
CGI Digital & NEXT! Ad Agency
November 2021 - March 2022
As a Social Media Specialist, I supported my Social Media Coordinator with content creation efforts including caption writing, graphic creation, and would schedule social media posts for 80+ clients monthly. I managed a monthly boost audit for paid efforts, created social media reports via Sprout Social, and provided training for new hires on social/educational content.
Social Media Assistant
The Penthouse at One East Avenue
May 2021 - October 2021
I began working at The Penthouse once I graduated from St. John Fisher College.
At The Penthouse I created and sent out weekly e-newsletters, managed their social media presence, created monthly social media calendars and reports, attended public and private events to capture social media content, and managed and organize photo assets.
Social Media Coordinator
Admissions at St. John Fisher College
August 2020 - May 2021
As the Social Media Coordinator for Admissions at St. John Fisher College, I brainstormed, created, and posted content to the @stjohnfishercollege Instagram story to target potential new students. I persuaded my supervisors to allow me to create a student ambassador TikTok to further engage my
target audience.
Student Vlogger
AIFS Study Abroad
May 2019 - August 2019
During my global experience studying abroad in Granada Spain, I was hired by AIFS Study Abroad to film and create
four separate videos that the company used on their Instagram
and YouTube channels.
Student Ambassador
St. John Fisher College
January 2019 - May 2021
At St. John Fisher College I worked as a student ambassador prior to being promoted to a member of the Core Team of student ambassadors.
​
I conducted tours with prospective high school and transfer students, worked open house events, and gave students first-hand insight on what being a student at Fisher was like.
Skills
Facebook/Meta Ads Manager
Sprout Social
Wix
Squarespace
WordPress
Constant Contact
Paid advertising campaigns
Hootsuite
Canva
Adobe Lightroom
Photography
Mailchimp
Survey Monkey
Microsoft Office
Social Media
Social media analysis
Market research
Strategic planning
Education
Bachelor of Arts in
Media and Communication
Spanish minor
2017 - 2021
I graduated from St. John Fisher College in May 2021
with a Bachelor of Arts in Media and Communication and a Spanish minor.
​
I was actively involved on campus and in the Communications Department by being a member
of The PRIMA Group and a writer for the Cardinal Courier. I worked on campus as a student ambassador prior to being promoted to the Core Team of student ambassadors. I also worked as a Phonathon Student Caller before being promoted to Phonathon Manager.
​
My passion for the college and its mission: Goodness, Discipline, and Knowledge, led me to be the recipient
of the Fisher for Life 2021 Alumni Award and the 2021 Barbara F. Wheeler-Schneider Award.